Escarlata opened its doors in 2006, in the heart of Palermo Soho, Buenos Aires.
And although we love our place, we definitely hate borders.
This is why Escarlata isn’t a gallery, it’s a space that recreates itself anywhere we go. And we do go! So Escarlata is also Paris, New York, Los Angeles, Mexico and so many other places. It’s not just about markets; it’s about exploring, integrating, breathing, discovering and mingling.
We choose our artists in the same way: tenaciously and with the genuine intention of finding the best. Those who love what they do, the ones who seek passionately and have the aesthetic means to capture that quest in their artwork. Those who are committed in making art a way of life.
Loyal to our sense of freedom, we allow ourselves diversity, even contradiction. Art that soothes and corrodes, that makes its way in screaming and proposes silence, that’s aesthetic and disruptive. In any case, we know when an artist creates in an utterly, overwhelming and honest way. We don’t want uniformed artists; we understand that the ability of a curator is not to homogenize.
We are enthused to know that for each of our artists there is someone who will be moved, who will find himself through image. Art is that encounter.
Our clients are both first time buyers and great collectors who have been driving the careers our artists with their passion for collecting contemporary art. And obviously there’re also the decorators, who know their job isn’t complete without artwork. And those who are setting up or redoing their own spaces. They’re the fuel that keeps us going.
In any case, they know they are taking with them unique collector’s items that will give personality to the spaces to which they are destined.
When we got started we proposed for ourselves the motto “art closer to the people”. Art is not for the “chosen”, it’s for those who “choose” art. It’s them, the ones who enjoy, those who complete the artwork with their view and are at the same time creators when they continue to shape their individual aesthetics and ethics through their exchange with art.
No one can tell them what they like, what they need to feel. It just happens.
All are welcome to Escarlata.
In Buenos Aires, our native home, in Amsterdam, where our new home is; and anywhere a good art show may find us.